Sustainable Innovations Inc.™

CASE STUDIES

Case 3: Category and Marketing Plans

Problem: Have you ever been bored in front of a grocery shelf because all the products look the same? Have you ever wondered why more delicious, sustainable, healthier products can’t get on the shelves? Some brands need a guiding framework to position their benefits effectively and differentiate their uniqueness in a compelling way to the buyer, category manager and customer. How do you balance strategies to maximize sales and profitability with building brand image and customer loyalty?

We look for brands that are interested taking their product, promotion and distribution strategy to the next level.

Goals:

Set best sales strategy for brand in relation to other competitive brand offers.
Conduct field research with decision makers on categories and brands to position sales and marketing presentations.
Design and execute a distribution strategy to achieve corporate goals.

Background: Developing and communicating an inspiring human interest-story, promoting the positive effects of sustainable practices, and food/diet to alleviate symptoms of illness and improve health. Sustainable Innovations™ likes to work with brands that have a soul, values and a personal health and sustainability concept. Sustainable Innovations™ gets involved at an early stage to provide brand positioning and product customization, and impact the early stages of the distribution strategy. If desired Sustainable Innovations™ can also advise on sourcing and co-packing arrangements to improve cost and/or quality.

Sustainable Innovations helped us realize which brand benefits of Healthy Oceans® were unique and how we could maximize sales opportunities in the retail sector"

Marketing Manager, Seafood Company

Results: Products are currently in the selection process with a large super-natural account, several small gourmet stores and a large gourmet grocery store chain. Sustainable Innovations™ - Partnerships for a better tomorrow.

Sustainable Innovations understands the uniqueness of our product and supply chain situation and finds us unique partners to work with in both these critical areas."

President, Frozen Vegetable Company