Sustainable Innovations Inc.™

CASE STUDIES

Below are case studies highlighting some of our key partnerships.

Case 1: Brand and Product Development

A conventional retailer is losing customers' share of wallet to up and coming competitors offering organic, natural, locally grown fresh, convenient and/or ethically sourced products. How to address these customer trends and competitive threats while maintaining your business and operating needs? More info>

Case 2: Category and Marketing Plans for Differentiating New Healthy Products

Consumers are looking to battle obesity and rising incidents of diabetes and heart disease. Brands and retailers are looking for ways to give consumers better health, with credible health and nutrition claims, while also differentiating themselves from their competitors. More info>

Case 3: Category and Marketing Plans

Have you ever been bored in front of a grocery shelf because all the products look the same? Have you ever wondered why more delicious, sustainable, healthier products can’t get on the shelves? Some brands need a guiding framework to position their benefits effectively and differentiate their uniqueness in a compelling way to the buyer, category manager and customer. How do you balance strategies to maximize sales and profitability with building brand image and customer loyalty? More info>

Case 4: Sustainable Strategy for Retail and Foodservice Operations

Although some companies are out theremaking a lot of noise about their sustainability projects, others are still trying to figure out the business and stakeholder benefits. They are still trying to define what sustainability will mean to their customer, brand, product, people, operations and supply chain. Many mainstream brands are struggling with these questions for core business areas. More info>

Case 5: Enabling Responsible Communication

Research has shown 68 percent of consumers are making food and beverage decisions and want to know where their products come from and how they are made. Your loyal customers expect your brand to be sustainable and responsible. If they learn otherwise, they are shocked, will tell seven other friends and vote with their feet. How do you craft a "Good Inside" message that balances sustainability, your own brand and corporate message, with the right amount of education, transparency and credibility? How do you establish the kind of program to support your brand, partners, business objectives? How do you build loyalty with consumers, train in-store merchandisers, and create a memorable experience in seconds? More info>

Case 6: Domestic Agricultural Development and Fundraising

With the planet running out of arable land, and population growing, how do we develop new farmers and create responsible food systems that provide safe, quality, low-cost food? How do we create a business environment that supports hired labor, provides supply chain and training to help the farmer succeed? How do we attract new entrepreneurs to organic, sustainable farming or to processing and adding value to farm products? More info>

Case 7: Farm to Retail "Micro Farm" Development

Our current agricultural economy is based on large scale specialized farms and long supply chains to market. Developing smaller local farms with sustainable practices and on farm processing requires considerable investment, quality control and training. Micro Farms sought to address these needs providing a source of needed capital and on farm processing and training. More info>

Case 8: Supply Chain Optimization

Many manufacturers are paying too much for transport, storage and logistics services because their products are not optimally packed. Similarly many retailers have these costs passed on via FOB freight, storage and store delivery charges. Consumer product firms often view packaging as a marketing responsibility, with management of costs or quality falling on other departments. We see it as part of the supply chain because the shape, design, strength of the corrugated shipping case impacts handling, storage and transportation costs. More info>